“The young lobbyist’s unusual new venture, Lobbyit.com, targets small towns, humble associations and others of modest means that can’t even consider signing the $10,000-a-month retainers required by many top Washington firms.”
“Kanitra’s transformation into fledgling lobbyist mogul came while lobbying for Carfax, the Fairfax-based company that markets vehicle history reports. With his top client’s blessing, Kanitra started to quietly begin laying the foundation for LobbyIt.com.”
“I guess you can call it McLobbying,” said Kanitra, 30, adding that his inspiration comes from such cost-killers as McDonald’s, Wal-Mart and Amazon.com. “Every other industry embraced this kind of model a decade ago or more. The lobbying industry is stagnant and stuck in its ways.”